Understanding Your Numbers 101 – Cash Flow Statement

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Understanding Your Numbers 101 – Cash Flow Statement

Although cash flow is considered one of the most important measures of long-term business strength and profitability, a study commissioned by QuickBooks found that:

  • 64% of Canadian small businesses have experienced cash flow issues
  • 25% estimate they have more than $20,000 in outstanding receivables
  • 33% of businesses with cash flow problems have been unable to meet certain payment obligations

Understanding the numbers on your cash flow statement is essential for defending your business against the consequences of improper cash management.

Why is it important to understand cash flow?

While having cash on hand is important, it’s your cash flow that signifies whether or not your business can generate and use cash consistently.

No matter how much income your company generates on paper, for example, you’ll have trouble achieving sustainable, positive cash flow if you regularly spend more than you’re bringing in to:

  • Pay employees
  • Purchase supplies and meet overhead costs
  • Float business loans, lines of credit, or credit card expenses

Most cash flow problems are the result of not being able to pay debts when they’re due. That said, it’s not uncommon for small businesses to owe more than they earn from time to time. 

You may experience a temporary cash-flow shortfall, for example, when you:

  • Invest in large quantities of inventory
  • Purchase essential, but expensive equipment
  • Hire new staff to keep up with operational demand

Consistently poor cash flow management, however, is one of the leading causes of small business failure. 

Fortunately, using cash flow statements to track the movement of money in and out of your business can help prevent many problems before they occur.

What is a cash flow statement?

A cash flow statement is a financial report that shows the total amount of money flowing in and out of your business over a specific period of time. 

By delineating where your money is coming from and going to, statements of cash demonstrate:

  • Your company’s liquidity or working capital in the form of available cash
  • Cash-related changes in company assets, liabilities, or equity
  • Hard numbers that can be used to forecast future cash flow

Along with your balance sheets and income statements, cash flow statements are critical to proper account management. A cash flow statement effectively reconciles the figures on your income statement with what’s on your balance sheet by adding up business activity in 3 key areas: operations, investment, and financing.

Operating Activities + Investing Activities + Financing Activities = Cash Available from the accounting period

cash flow statement

Based on this formula, cash flow statements make it easy to monitor cash inflows and outflows and compare period-over-period cash balance changes. 

Let’s look closer at these 3 sections of the cash flow statement.

Operating activities

Cash flows from operating activities show the movement of cash in and out of your company as the result of normal business activities. This would include the money you collect from sales or pay out to suppliers and staff.

Investing activities

Flow from investing activities shows cash changes involving company assets or other investments. Examples of outflow activities include purchasing a commercial space or equipment, while incoming cash flow from investments would include selling off assets like inventory or real estate.

Financing activities

Cash flow from financing activities shows money movement related to debts, loans, or dividends. Incoming cash flows from financing are driven by activities that raise capital (like selling company shares, for example), while outflows include things like paying down your loan principal. 

How to prepare a cash flow statement

There are 2 ways to prepare a cash flow statement.

With the direct method, you record every instance of cash entering or leaving your business as it happens and use those cash transaction amounts to generate your monthly cash flow statement. 

If, for example, your cash balance at the end of the previous month was $5000 - and you recorded gross cash receipts of $3000, and gross cash payments of $1000 this month - your cash flow statement for the period would show cash on hand of $7000 ($5000 + $3000 - $1000).

With the indirect method, you work backwards from your net income to calculate cash flow and your ending cash balance for the period.

If, for example, your income statement showed a net income of $3000, you would adjust that amount to reflect depreciation and amortization, and to incorporate cash events from operating, investing, and financing activities.

Direct methods:

  • Are more straightforward
  • Leave a clear paper trail
  • Suit small businesses with few income sources and non-cash assets

Most businesses, however, use indirect methods because they’re less work to track and provide a level of financial detail that goes beyond simple cash flow from operations.

Either way, using cloud accounting software like QuickBooks Online or Xero makes it easy to pull relevant account data and generate cash flow statements.

Analyzing your cash flow statement

Preparing cash flow statements allows you to perform valuable cash flow analyses. Not only can analyzing your statements make it easier to pre-empt cash flow issues, but it can help you plan around growth opportunities. 

Key areas you should consider when reviewing your cash flow statement include:

  • Net cash flow from operating activities. This number might not be positive every month, but the overall trend should be toward growth, year-over-year.
  • Outstanding accounts receivable. The more money you have tied up in uncollected customer payments, the less cash is available to your business for managing debt and expenses.
  • Investments and capital expenditures. Costly or unplanned expenses can have a large and lengthy impact on cash flow.

Many cash flow problems arise from a mismatch between when money enters your business and when it leaves.

You may be able to fix timing issues by:

  • Stretching out supplier payments to the full term 
  • Optimizing your collections schedule
  • Preparing for equipment upgrades or obsolescence

Regular analysis won’t just help you understand your company’s current cash situation. You can also use cash flow data to generate projections around how your business will perform in the future. 

If working with numbers isn’t your forte, Enkel can manage your day-to-day bookkeeping and help you create the cash flow statements you need to budget more sensibly

Find out how our accounting services help keep businesses strong over the long term.

Gracia Chua
About Gracia Chua
Gracia Chua is the Marketing Specialist at Enkel Backoffice Solutions, a Vancouver based accounting firm that provides day-to-day bookkeeping services for small to medium-sized businesses and non-profit organizations.