Mintent’s Full-Service Back-Office Support
Mintent helps marketers optimize their entire content marketing process from start to finish with a powerful suite of software and digital marketing services.
Mintent is an innovative content marketing software company that allows brands to keep track of their campaign assets, team members and deadlines—all in one easy place.
Mintent allows their clients to work smarter and faster by changing how they work, just like Enkel does. You could say we’d found the perfect partners.
New CEO Matt Dion came to us with a vision for improving efficiencies within his accounting department. His goal was to reduce overhead costs, while finding a more efficient way to generate meaningful financial information.
How Enkel Helped
With Matt’s challenges in mind, we worked together to redesign Mintent’s back-office processes, and then refined them over the course of a few month to ensure that the processes made sense for the business. Luckily, Mintent was already set up on Xero’s cloud-based accounting software. Xero allows us to work collaboratively with the Mintent team, while easily and accurately accessing their financial data from anywhere. We also took over Mintent’s bi-weekly payroll processes.
Mintent’s accounting costs were reduced by more than half.
Mintent is now operating without an in-house accounting team, relying on Enkel exclusively for all of its bookkeeping. While we were in the process of setting up Mintent’s bookkeeping processes, we were also able to assist them in stick-handling their financial statement audit, dealing directly with their auditors and pulling various records as required.